J. Moore Old Bourbon
J. Moore Old Bourbon
Trade Mark (Antlers)
E. Chielovich & Co.
Elia Chielovich & Co.
San Francisco, California
(Embossed Antlers) TRADE MARK / J. MOORE / OLD / BOURBON / E. CHIELOVICH & CO. / SOLE AGENTS
Provenance: Richard T. Siri Collection
The J. Moore Old Bourbon bottles are extremely popular with western glass and whiskey collectors in general. The bottles range in color from yellow to amber to red-amber, to shades of green-amber. They have applied tops. Our museum example represents a top specimen of a very rare bottle.
See related Jesse Moore Moore – Hunt Sole Agents bottle in the museum.
Elia Chielovich was a native of the Kingdom of Dalmatia and was born about 1825. He was in California at least as early as 1856 and married Jane Jewel in Sacramento in 1858.
Chielovich is simply listed as a merchant in the 1860 San Francisco, United States Census record. By 1867, he formed E. Chielovich & Co. in San Francisco in the business of wholesale wine and liquor sales. Among other ventures, he was an early investor in Sitka gold mines, which was not a successful venture for him.
Chielovich first introduced Jesse Moore whiskey into the western states in January 1872, at the time when Henry Brown Hunt was admitted to the firm.
The partnership continued until August 18, 1875, when Henry B. Hunt withdrew from E. Chielovich & Co. and formed a partnership with George H. Moore in the style of Moore, Hunt & Co. In doing so, Hunt took the Jesse Moore brand with him. Therefore the J. Moore bottle of E. Chielovich & Co. would have been produced between the years 1872 and 1875.
E. Chielovich & Co. continued with the new partner of Bozo Radovich, until 1877 when Radovich withdrew and started his own liquor company. Chielovich then accepted Lazarus Radovich as a partner in 1878. He also opened a branch store in Reno, Nevada, by 1878, as noted by a listing in the Nevada directory for that year.
The cessation of the firm of E. Chielovich & Co. was, to say the least, a contentious affair. Elia Chielovich entered relative retirement shortly thereafter and continued to reside in San Francisco until his death on May 31, 1901.
See: Durham Whiskey in the Virtual Museum
Support: Primary research by Eric McGuire. Reference to Whiskey Bottles of the Old West by John L. Thomas
Support: Secondary examples courtesy of Jeff Wichmann & American Bottle Auctions
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